Many organizations are constantly pushing and incentivizing ‘more’.
More features, more efficiency, more profit.
With a more mentality, success is measured by how much they can produce and how fast they can deliver it.
The problem is that it doesn’t matter how much you deliver or how fast, if you aren't solving your customers’ problems.
Delivering a lot of outputs not only drives up cost, but it delays time to market, makes your products more complex to use, and makes it more expensive to support.
What exactly is an outcome?
An outcome is the desired future state. Think of it as the change from where you are now, to where you want to be in the future. It could be a change in behavior or a change in conditions.
Set your target outcomes.
These act as a compass to measure progress and tell you if you are moving in the right direction.